Programs

You're more than likely either just getting started with exploring the concept of starting your own business, or you've recently identified and/or have encountered struggles with you new business. 

Just an Idea

At this stage you've identified a potential opportunity and are likely considering whether your idea is capable of becoming a business. At this stage it is important to conduct research and receive feedback to determine whether the idea is worth pursuing.

Starting a Startup

At this stage you've decided your idea is worth pursuing as a business. You may currently be struggling with how to start your business or you've already begun offering your product/service but have many questions and/or concerns with whether you're on the right track.

Growth & Survival

At this stage you've begun to consistently generate revenue and are likely maintaining healthy profits or have operated at a loss. At this time you're likely ready to fine tune your business model, sales and marking, pricing, operations, and expand your market.
Photo used under Creative Commons from wuestenigel